Wags About You

Wags About You is a puppy boutique with two stores in South Florida, one in Boca Raton and one in Stuart. Cosmick Media handled the puppy store website design and development for the new Wags About You website. The goal was simple. In short, families should be able to see every available puppy, pick the store closest to them and reach a real person in a few taps.

The site runs on a custom WordPress theme we built for the Wags brand. It is soft, bright and easy to read, much like the boutiques themselves. Behind the scenes, however, it does a lot of work. For example, puppy inventory, store details and local content all update without anyone touching code.

Wags About You is a puppy boutique with two stores in South Florida, one in Boca Raton and one in Stuart. Cosmick Media handled the puppy store website design and development for the new Wags About You website. The goal was simple. In short, families should be able to see every available puppy, pick the store closest to them and reach a real person in a few taps.

The site runs on a custom WordPress theme we built for the Wags brand. It is soft, bright and easy to read, much like the boutiques themselves. Behind the scenes, however, it does a lot of work. For example, puppy inventory, store details and local content all update without anyone touching code.

Website design for a puppy store with two boutiques

Two stores create a common problem for pet store websites. For instance, visitors land on the site and are not sure which location has the puppy they want, or which number to call. In many cases, every call goes to one main line and gets passed around from there.

So we put both stores at the top of every page. First, the header lists the Stuart and Boca Raton phone numbers and addresses side by side. Second, call and text buttons stay in reach as visitors scroll. Finally, each puppy card shows which boutique that puppy lives in.

Puppy store website design built around live inventory

Next, we connected the site to the store’s puppy inventory. As a result, the Available Puppies page stays current on its own. Here is what families can do on the new site:

• Browse live listings. Each puppy card shows the breed, gender, age, birth date, store and a reference number. Popular breeds also get a Very Popular badge.
• Filter and sort. Families can search by breed and filter by store or gender. Then they can sort by newest arrivals, popularity, breed name or age.
• Ask about a puppy. Get My Details and Virtual Meet & Greet buttons sit on every card, next to a call button for that puppy’s store.
• Research breeds. A breed directory covers 159 breeds with size, temperament and care notes. Plus, families can ask to be notified when a breed they love arrives.
• See happy endings. The Adopted Puppies gallery shows more than 600 puppies that have already gone home, sorted by breed.
• Plan the purchase. A financing page explains monthly payment options through EasyPay for puppies and supplies.

Local pages for Boca Raton and Stuart

After all, people search for puppies close to home. For that reason, each boutique has its own location page, written for families in that city. Each page covers delivery, the health guarantee, popular local breeds and the puppies available nearby. In addition, it has its own inquiry form.

The Meet Your Match form asks families to choose a preferred boutique, so every lead reaches the right store. Clear consent checkboxes for calls and texts are built into the form, too.

Fast, tracked and easy to manage

The site is hosted on Kinsta with Cloudflare, so pages load quickly on any phone. Google Tag Manager tracks calls, texts and form submissions. Meanwhile, the Wags team can update store hours, FAQs and location content in WordPress on their own.

A better first visit for South Florida families

Today, families in Palm Beach and Martin counties can browse every Wags puppy, compare breeds and book a visit before they walk in the door. In turn, the team gets inquiries that already name a store and a puppy, which makes that first conversation easier.

Cosmick Media offers puppy store website design, pet store websites and marketing for pet businesses across the country. See our work for Dream Tails Sarasota and South Carolina Dog Club, or talk to our team about your store.

Website design for a puppy store with two boutiques

Two stores create a common problem for pet store websites. For instance, visitors land on the site and are not sure which location has the puppy they want, or which number to call. In many cases, every call goes to one main line and gets passed around from there.

So we put both stores at the top of every page. First, the header lists the Stuart and Boca Raton phone numbers and addresses side by side. Second, call and text buttons stay in reach as visitors scroll. Finally, each puppy card shows which boutique that puppy lives in.

Puppy store website design built around live inventory

Next, we connected the site to the store’s puppy inventory. As a result, the Available Puppies page stays current on its own. Here is what families can do on the new site:

• Browse live listings. Each puppy card shows the breed, gender, age, birth date, store and a reference number. Popular breeds also get a Very Popular badge.
• Filter and sort. Families can search by breed and filter by store or gender. Then they can sort by newest arrivals, popularity, breed name or age.
• Ask about a puppy. Get My Details and Virtual Meet & Greet buttons sit on every card, next to a call button for that puppy’s store.
• Research breeds. A breed directory covers 159 breeds with size, temperament and care notes. Plus, families can ask to be notified when a breed they love arrives.
• See happy endings. The Adopted Puppies gallery shows more than 600 puppies that have already gone home, sorted by breed.
• Plan the purchase. A financing page explains monthly payment options through EasyPay for puppies and supplies.

Local pages for Boca Raton and Stuart

After all, people search for puppies close to home. For that reason, each boutique has its own location page, written for families in that city. Each page covers delivery, the health guarantee, popular local breeds and the puppies available nearby. In addition, it has its own inquiry form.

The Meet Your Match form asks families to choose a preferred boutique, so every lead reaches the right store. Clear consent checkboxes for calls and texts are built into the form, too.

Fast, tracked and easy to manage

The site is hosted on Kinsta with Cloudflare, so pages load quickly on any phone. Google Tag Manager tracks calls, texts and form submissions. Meanwhile, the Wags team can update store hours, FAQs and location content in WordPress on their own.

A better first visit for South Florida families

Today, families in Palm Beach and Martin counties can browse every Wags puppy, compare breeds and book a visit before they walk in the door. In turn, the team gets inquiries that already name a store and a puppy, which makes that first conversation easier.

Cosmick Media offers puppy store website design, pet store websites and marketing for pet businesses across the country. See our work for Dream Tails Sarasota and South Carolina Dog Club, or talk to our team about your store.