For puppy stores, pet supply, grooming and aquarium shops
Marketing and websites for pet stores
We build websites and run ads for puppy stores, pet supply shops, groomers, kennels and aquarium stores. Petland has worked with us since 2014, both the corporate office and Petland franchise owners. You get a site that shows what’s in your store today, ads that send local shoppers to it, and a report on the calls and forms they bring in.
What you get
- A website that shows the puppies and products you have today
- Google Ads, Microsoft Advertising and social campaigns run by the same team
- Kennel management software we wrote ourselves, if you want it
- Google Premier Partner
- Microsoft Advertising Partner
- Allentown, PA
- Years in business
- 27+ Since 1999
- Years with Petland
- 12+ Since 2014, corporate and franchise owners
- Texas Petland stores
- 9 Five websites we build and maintain
- Locations
- 3 Allentown & Lords Valley, PA · Willis, TX
Who it’s for
What changes for each kind of pet business
A puppy store and a grooming salon need different things from a website and from their ads. Here is what changes from one to the next.
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Puppy stores
They shop the listings first
On the puppy store sites we build, the listings are the main event: who is in the store right now, by breed, with photos, and a way to reserve or book a visit. Your ads and local pages should land there, not on the homepage.
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Pet supply stores and boutiques
Repeat buyers, big competitors
People buy food and supplies again and again, and they can get them from a big-box store too. Your edge is being close by. That means a complete Google Business Profile, local search, social posts people in town see, and a site that says what you carry.
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Grooming, daycare, boarding and kennels
Appointments and trust
People are leaving their dog with you, sometimes overnight, so reviews and real photos of your space matter. Ads can be timed to fill slow weeks instead of running the same all year.
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Aquarium, fish and reptile shops
Hobbyists and beginners
You sell to hobbyists who know what they want, and to homeowners and businesses who want someone to build or look after a tank or pond. Separate pages for fish, reptiles and service work give each group its own path. The Aquarium Adventure Chicago site we built works this way, with request forms for aquarium and pond service.
We also build for breeders and pet product brands: a dog breeder site for South Carolina Dog Club and a Shopify store for Calming Buddy. Tell us what you do.
What we do
What we build and run for pet stores
You can hire us for one of these or all four. The same team runs them.
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Website
Show what’s in the store today.
Live puppy listings
Puppies listed by breed with photos and details, plus a way to reserve one or ask about it. The listings can update from your kennel software or supplier feeds, so nobody has to edit the website each time a puppy goes home.
The pages buyers ask for
Financing, rewards programs, health and warranty details, breeder information, and Spanish pages if a good share of your customers prefer them. Petland The Woodlands, for example, has financing and rewards pages and a Spanish section.
An online store for supplies
WooCommerce or Shopify, depending on what you sell and how you run the store. We built the Shopify store for Calming Buddy, which sells heartbeat plush toys and New Puppy Kits and has quantity discount tiers for breeders and trainers.
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Ads
Bring local shoppers in.
Google Ads and Microsoft Advertising
Search ads for people near you looking for a puppy, a groomer or a fish store, sent to the listing or page that matches what they searched. We run Google Ads and Microsoft Advertising for Petland’s corporate office and its franchise stores, and we are a Google Premier Partner.
Facebook and Instagram
We post your new puppies, events and sales, and run paid campaigns on Facebook and Instagram. MediaHub, our social media platform, schedules posts to 10 networks from one place.
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Local search
Show up for the towns you draw from.
Local SEO and your Google Business Profile
A pet store sells to people within a drive. We keep your Google Business Profile accurate and build a page for each town you draw customers from, written for that town. Petland The Woodlands has nine of them, from Conroe to Tomball. Plan on three to six months for initial SEO results.
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Follow-up
Know where every inquiry came from.
Calls, forms and a monthly report
Puppy inquiries come in by phone, form and chat. We track which ad or page each one came from, so the monthly report shows what produced calls and forms.
LeadFlow for follow-up
LeadFlow is our CRM for WordPress: a lead queue, a two-way email and text inbox, follow-ups and appointments, with WooCommerce sales tied back to the lead that started them.
Petland
Petland’s marketing partner since 2014
Petland is a pet retail franchisor founded in 1967 and based in Chillicothe, Ohio, with more than 140 locations worldwide. Since 2014 we have been its preferred marketing and development partner, working with Petland, Inc. and with the franchise owners who run Petland stores.
The work covers Google Ads, Microsoft Advertising and social campaigns, the corporate Petland website, franchise store websites, and custom apps and automation. The brand has to look the same in every market, and each store still needs shoppers from its own town.
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Traffic growth, over 8 years
1500%
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Forms, over 8 years
250,000
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Calls, over 8 years
300,000
Figures as shown on the Petland project page, from the first eight years of our work together.
Short and sweet, I’ve been with Cosmick Media since Spring ’14. They’re the best marketing decision I’ve ever made.
Our build work
Pet store websites we’ve built
Website projects for real pet businesses. They are examples of our build work, not promised results.
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XO PUPS
See the project: XO PUPS -
Wags About You
See the project: Wags About You -
Dream Tails Sarasota
See the project: Dream Tails Sarasota -
Furrylicious
See the project: Furrylicious -
Pets N Pals
See the project: Pets N Pals -
Aquarium Adventure Chicago
See the project: Aquarium Adventure Chicago
In Texas
We build and maintain five Petland websites in Texas, covering nine stores: Petland The Woodlands (Shenandoah), Petland Houston (Katy and Stafford), Petland Tyler (Tyler), Petland DFW (Frisco, McKinney and Arlington), Petland San Antonio (Shavano Park and Leon Valley). All five run on the same Petland theme.
Our software
Unified Kennel Management, for stores that sell puppies
UKM is kennel management software we wrote for pet stores. Pets arrive from your supplier feeds with photos and documents, and nothing goes live until someone on your team reviews it. Kennel techs log feedings, weights and treatments and get an alert when care is missed. The sales floor sees every available pet, and contracts are signed on screen or by a remote link.
Every sale flows into the reports managers get each week and month. UKM runs on WooCommerce, so each pet is also a product on your website.
What it replaces
- Spreadsheet inventory
- Paper kennel cards
- Whiteboard care logs
- Paper contracts and a separate e-sign app
- Manual price markdowns
- Sales reports that don’t talk to each other
What it does
- Pets synced from PetXchange, DogOnWeb, Pinnacle and K9 Partners
- Daily care records with alerts when care is missed
- A sales screen with every available pet and a QR code to share
- Contracts you build yourself, signed in store or by remote link
- Markdowns by age or days in house, on a schedule
- Profit, breed, care and Google Ads reports emailed to managers
Questions
Pet store marketing FAQs
Something else on your mind? Call 610-419-1013 or send us a message.
Can our website show the puppies we have in the store right now?
Yes. Most of the pet store sites we build list the puppies you have by breed, with photos and details, and the listings change as puppies come in and go home. The list can come from your kennel software or straight from your supplier feeds. Our own Unified Kennel Management plugin imports pets from PetXchange, DogOnWeb, Pinnacle and K9 Partners and publishes each one to your WooCommerce store. We have connected store sites to Pinogy as well.
Do you work with franchise stores?
Yes. We have been Petland’s marketing and development partner since 2014, for the corporate office and for Petland franchise owners. Store pages, local search and local ads are built inside the brand’s look and rules, so each store reads like Petland and still speaks to its own town.
Do we have to use your kennel software to work with you?
No. UKM is a separate product. Some of the Petland sites we run use it and some don’t. You can hire us for the website and the ads and keep the software you already have.
What does it cost?
It depends on what you need. Our service pages list paid search management from $1,000 a month, social media from $500 a month and SEO from $1,500 a month. A website starts at $5,000, and an online store, which is what most puppy listing sites are, starts at $8,000. We quote your plan, ad budget included, after the first call.
How long does a new pet store website take?
A brochure-style site usually takes four to eight weeks. A site with live puppy listings or an online store is closer to six to twelve weeks, because the inventory connection has to be set up and tested.
Our store isn’t in Pennsylvania. Is that a problem?
No. Most of our pet clients aren’t. We work with Petland’s headquarters in Ohio, Petland stores in Texas and Kansas, pet stores in Virginia, Florida, New Jersey, Illinois and Arizona, and a dog breeder in South Carolina, mostly by phone, video and email. Our offices are in Allentown and Lords Valley, PA, and Willis, TX.
Tell us about your store.
What you sell, how many locations you have and what you want more of. We’ll look at your site and your ads and tell you where we’d start.