Dynalene
Dynalene, Inc.
Custom WordPress and WooCommerce website for Dynalene in Whitehall, PA, with heat transfer fluid categories, a fluid selection guide, an SDS eLibrary…
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Custom WordPress website for Hydra-Tech Pumps in Nesquehoning, PA, with pump filters, spec sheet product pages and quote forms, plus Google Ads and Microsoft Advertising.
Hydra-Tech Pumps designs and builds hydraulically driven submersible pumps and hydraulic power units in Nesquehoning, Pennsylvania. The first units were built in 1978 in Ken Reim’s garage, and the company moved to Pennsylvania in 2007. We rebuilt the hydraulic pump manufacturer website for the Hydra-Tech Pumps website and run its Google Ads and Microsoft Advertising campaigns.
Hydra-Tech sells to contractors, rental houses, municipalities and distributors around the world. Each buyer starts with a job: sewage, sludge, slurry or clear water. So the site had to match the job to the right pump and power unit, then turn that match into a quote.
Hydra-Tech Pumps designs and builds hydraulically driven submersible pumps and hydraulic power units in Nesquehoning, Pennsylvania. The first units were built in 1978 in Ken Reim’s garage, and the company moved to Pennsylvania in 2007. We rebuilt the hydraulic pump manufacturer website for the Hydra-Tech Pumps website and run its Google Ads and Microsoft Advertising campaigns.
Hydra-Tech sells to contractors, rental houses, municipalities and distributors around the world. Each buyer starts with a job: sewage, sludge, slurry or clear water. So the site had to match the job to the right pump and power unit, then turn that match into a quote.
For instance, a contractor needs to know discharge size, max flow, head and solids handling before calling anyone. A distributor overseas may need the same specs in another language. Both expect a clear path to pricing.
The design keeps the Hydra-Tech brand bold and simple. Royal blue headers, bright yellow buttons and a large photo of a pump moving water set the tone. In addition, “Manufactured in the USA” and “Built in Pennsylvania” messages sit high on the homepage, since buyers care where equipment comes from.
We built the catalog on WooCommerce in catalog mode, so products show full specs without a checkout. Here is what it includes:
The site runs on WordPress and WooCommerce with a custom theme, and a Tawk.to chat widget lets visitors ask questions live. Meanwhile, our Google Ads and Microsoft Advertising campaigns point industrial buyers to the matching pump categories, with tracking in Google Tag Manager.
Cosmick Media builds websites and runs ad programs for manufacturers in Pennsylvania and across the US. Learn more about our custom website development and PPC advertising services, or talk to our team.
What the client brought to us.
For instance, a contractor needs to know discharge size, max flow, head and solids handling before calling anyone. A distributor overseas may need the same specs in another language. Both expect a clear path to pricing.
The design keeps the Hydra-Tech brand bold and simple. Royal blue headers, bright yellow buttons and a large photo of a pump moving water set the tone. In addition, “Manufactured in the USA” and “Built in Pennsylvania” messages sit high on the homepage, since buyers care where equipment comes from.
How we tackled it.
We built the catalog on WooCommerce in catalog mode, so products show full specs without a checkout. Here is what it includes:
1978
Year the first units were built
Source: As stated on the Hydra-Tech history page
5
Pump application categories
At launch
Source: Clear water, oil, sand slurry, sewage and sludge
3
Power unit types
At launch
Source: Diesel, electric and gas
10
Site languages
Source: GTranslate language selector
The site runs on WordPress and WooCommerce with a custom theme, and a Tawk.to chat widget lets visitors ask questions live. Meanwhile, our Google Ads and Microsoft Advertising campaigns point industrial buyers to the matching pump categories, with tracking in Google Tag Manager.
Cosmick Media builds websites and runs ad programs for manufacturers in Pennsylvania and across the US. Learn more about our custom website development and PPC advertising services, or talk to our team.
3 screens from the finished build.
Third-party services this build connects to.
Quote and contact forms
Documentation: Gravity FormsTen language site translation
Documentation: GTranslateLive chat
Documentation: Tawk.toProduct catalog without checkout
Documentation: YITH WooCommerce Catalog Mode
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