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Client project

Hydra-Tech Pumps

Custom WordPress website for Hydra-Tech Pumps in Nesquehoning, PA, with pump filters, spec sheet product pages and quote forms, plus Google Ads and Microsoft Advertising.

Hydra-Tech Pumps website shown on a phone
Hydra-Tech Pumps website homepage on desktop
Hydra-Tech Pumps

Project overview

Hydra-Tech Pumps designs and builds hydraulically driven submersible pumps and hydraulic power units in Nesquehoning, Pennsylvania. The first units were built in 1978 in Ken Reim’s garage, and the company moved to Pennsylvania in 2007. We rebuilt the hydraulic pump manufacturer website for the Hydra-Tech Pumps website and run its Google Ads and Microsoft Advertising campaigns.

Hydra-Tech sells to contractors, rental houses, municipalities and distributors around the world. Each buyer starts with a job: sewage, sludge, slurry or clear water. So the site had to match the job to the right pump and power unit, then turn that match into a quote.

Project write-up

Hydra-Tech Pumps designs and builds hydraulically driven submersible pumps and hydraulic power units in Nesquehoning, Pennsylvania. The first units were built in 1978 in Ken Reim’s garage, and the company moved to Pennsylvania in 2007. We rebuilt the hydraulic pump manufacturer website for the Hydra-Tech Pumps website and run its Google Ads and Microsoft Advertising campaigns.

Hydra-Tech sells to contractors, rental houses, municipalities and distributors around the world. Each buyer starts with a job: sewage, sludge, slurry or clear water. So the site had to match the job to the right pump and power unit, then turn that match into a quote.

What a hydraulic pump manufacturer website has to answer

For instance, a contractor needs to know discharge size, max flow, head and solids handling before calling anyone. A distributor overseas may need the same specs in another language. Both expect a clear path to pricing.

The design keeps the Hydra-Tech brand bold and simple. Royal blue headers, bright yellow buttons and a large photo of a pump moving water set the tone. In addition, “Manufactured in the USA” and “Built in Pennsylvania” messages sit high on the homepage, since buyers care where equipment comes from.

Product filters, spec pages and quote forms

We built the catalog on WooCommerce in catalog mode, so products show full specs without a checkout. Here is what it includes:

  • Pump filters. Buyers can filter dozens of pumps by what they are pumping, discharge size, max flow and max head.
  • Application categories. Pumps are grouped by clear water, oil, sand slurry, sewage and sludge, and power units by diesel, electric and gas.
  • Spec driven product pages. Each model lists weight, dimensions, materials, flow and pressure, with a Download Spec Sheet button and its compatible power units.
  • Get a Quote forms. Gravity Forms quote requests appear on product pages and across the site.
  • Ten language options. A GTranslate selector covers English, Spanish, French, German, Arabic, Chinese and more for international buyers.
  • Support content. FAQs, a Video Vault, news, a company history timeline and international representatives help buyers before and after the sale.

A site and ad program that work together

The site runs on WordPress and WooCommerce with a custom theme, and a Tawk.to chat widget lets visitors ask questions live. Meanwhile, our Google Ads and Microsoft Advertising campaigns point industrial buyers to the matching pump categories, with tracking in Google Tag Manager.

Cosmick Media builds websites and runs ad programs for manufacturers in Pennsylvania and across the US. Learn more about our custom website development and PPC advertising services, or talk to our team.

The challenge

What the client brought to us.

What a hydraulic pump manufacturer website has to answer

For instance, a contractor needs to know discharge size, max flow, head and solids handling before calling anyone. A distributor overseas may need the same specs in another language. Both expect a clear path to pricing.

The design keeps the Hydra-Tech brand bold and simple. Royal blue headers, bright yellow buttons and a large photo of a pump moving water set the tone. In addition, “Manufactured in the USA” and “Built in Pennsylvania” messages sit high on the homepage, since buyers care where equipment comes from.

Our approach

How we tackled it.

Product filters, spec pages and quote forms

We built the catalog on WooCommerce in catalog mode, so products show full specs without a checkout. Here is what it includes:

  • Pump filters. Buyers can filter dozens of pumps by what they are pumping, discharge size, max flow and max head.
  • Application categories. Pumps are grouped by clear water, oil, sand slurry, sewage and sludge, and power units by diesel, electric and gas.
  • Spec driven product pages. Each model lists weight, dimensions, materials, flow and pressure, with a Download Spec Sheet button and its compatible power units.
  • Get a Quote forms. Gravity Forms quote requests appear on product pages and across the site.
  • Ten language options. A GTranslate selector covers English, Spanish, French, German, Arabic, Chinese and more for international buyers.
  • Support content. FAQs, a Video Vault, news, a company history timeline and international representatives help buyers before and after the sale.

Results

  • 1978

    Year the first units were built

    Source: As stated on the Hydra-Tech history page

  • 5

    Pump application categories

    At launch

    Source: Clear water, oil, sand slurry, sewage and sludge

  • 3

    Power unit types

    At launch

    Source: Diesel, electric and gas

  • 10

    Site languages

    Source: GTranslate language selector

A site and ad program that work together

The site runs on WordPress and WooCommerce with a custom theme, and a Tawk.to chat widget lets visitors ask questions live. Meanwhile, our Google Ads and Microsoft Advertising campaigns point industrial buyers to the matching pump categories, with tracking in Google Tag Manager.

Cosmick Media builds websites and runs ad programs for manufacturers in Pennsylvania and across the US. Learn more about our custom website development and PPC advertising services, or talk to our team.

3 screens from the finished build.

Integrations

Third-party services this build connects to.

Who worked on it

  • Kim Frassinelli

    Chief Operating Officer

    As the Chief Operating Officer at Cosmick Media, I leverage over 25 years of marketing experience to lead our company's…

  • Carley Kuehner

    President / Chief Executive Officer

    With a background in IT and over two decades of experience, Carley has built a company that blends creative strategy…

  • Jonathan Mills

    Senior Full-Stack Engineer

    As Senior Technical Consultant of Development at Cosmick Media, Jonathan leverages more than 22 years of experience in software and…

  • Jaseem Valiyatt

    Senior Software Engineer

    Jaseem is a senior PHP developer with over 15 years of experience building custom web applications and plugins for WordPress…

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