In July 2024, Cosmick Media had the incredible opportunity to attend the annual Petland/SuperZoo Convention, held this year in the vibrant city of Las Vegas. Our CEO, Carley Kuehner, and our Director of Search Marketing, Kim Frassinelli, represented our team at this fantastic event.
The convention was nothing short of spectacular. It brought together industry leaders, innovators, and enthusiasts from around the world, all passionate about the pet industry. We were thrilled to immerse ourselves in an environment buzzing with new ideas, products, and services that are shaping the future of pet retail and care.
Strengthening Core Alliances
One of the primary objectives of attending the convention was to strengthen our core alliances. We engaged in meaningful conversations with existing partners and forged new relationships that we believe will enhance the services we provide to our clients. These alliances are crucial as they enable us to stay ahead of industry trends and offer cutting-edge solutions tailored to the unique needs of pet stores across the United States.
Highlights of the Convention
• Educational Sessions: We attended insightful seminars and workshops that covered a range of topics—from the latest in pet nutrition to innovative retail strategies. These sessions provided valuable knowledge that we’re excited to integrate into our marketing and development programs.
• Networking Opportunities: The convention was a melting pot of professionals. We connected with suppliers, retailers, and fellow marketers, exchanging ideas and discussing the challenges and opportunities within the industry.
• Product Exhibitions: Exploring the exhibition floor, we discovered new products and technologies that are set to revolutionize the pet industry. This firsthand experience is invaluable as we strive to incorporate the latest advancements into our clients’ businesses.
Experiencing Las Vegas
Of course, a trip to Las Vegas wouldn’t be complete without indulging in some of the city’s famous entertainment. After productive days at the convention, we took the time to enjoy the sights and sounds of Vegas. We socialized with fellow attendees, dined at some of the city’s renowned restaurants, and yes, we even tried our luck at the casino tables—after all, it’s Vegas!
Looking Ahead
Our time at the Petland/SuperZoo Convention was both enjoyable and enriching. The insights gained and connections made have equipped us with fresh perspectives and strategies to better serve our clients in the pet industry and beyond.
We’re eager to apply what we’ve learned to help our clients orbit new heights with our AI-powered digital marketing solutions. The future is bright, and we’re committed to staying at the forefront of industry developments to deliver exceptional results.
Get in Touch
If you’re interested in how Cosmick Media can help elevate your business—whether through innovative marketing strategies, AI initiatives, or cutting-edge web development—contact us. Let’s work together to harness the infinite possibilities that lie ahead.
Thank you to Petland and SuperZoo for hosting such an outstanding event. We look forward to attending again next year!