Waris Advisory & Capital

Waris Advisory & Capital is a management and capital advisory firm led by Waris Wakil, who has more than 10 years of M&A, corporate development and operating experience. The firm works in two lanes: Waris Advisory Firm for consulting and M&A, and Waris Strategic Capital for investments. We handled the M&A advisory website design and development for the Waris Advisory & Capital website.

Advisory clients and investment partners want different things, yet both judge the firm on credibility. Here, deal history matters far more than slogans. Therefore, the site had to present both sides of the business on one page and back them up with real transactions.

Waris Advisory & Capital is a management and capital advisory firm led by Waris Wakil, who has more than 10 years of M&A, corporate development and operating experience. The firm works in two lanes: Waris Advisory Firm for consulting and M&A, and Waris Strategic Capital for investments. We handled the M&A advisory website design and development for the Waris Advisory & Capital website.

Advisory clients and investment partners want different things, yet both judge the firm on credibility. Here, deal history matters far more than slogans. Therefore, the site had to present both sides of the business on one page and back them up with real transactions.

M&A advisory website design for a two sided firm

Owners thinking about a sale want valuation help and sale representation. Franchisors want growth and franchise development support. Meanwhile, partners looking at Waris Strategic Capital want to see current holdings. So we planned a single page that moves through each of those topics in order.

The visual identity came from the firm’s existing logo and brand colors, which we carried into the build. As a result, a white version of the Waris logo sits on dark sections and keeps the page quiet and professional, which suits a finance audience.

A one page site with snap section navigation

We built the site on WordPress with custom HTML, CSS, jQuery and PHP, plus Elementor for layout. Here is what it includes:

• Snap section navigation. Custom code moves visitors section by section through Advisory Services, M&A Services, Operational Efficiencies, Franchise Services, Client Transactions, About Us and Contact.
• Client transaction showcase. Deal tombstones for current investment holdings and prior deal experience rotate in carousels.
• Eleven advisory services. Business valuation, exclusive sale representation, pre-sale consulting, acquisitions, margin expansion, franchising and more are listed together.
• Meet Waris. A personal bio follows his path from public accounting to M&A consulting, corporate development and owning Color World Painting.
• Inquiry form and call button. A short form under a clear call to action collects name, phone, email and message, and a Call Now button keeps the phone number one tap away on mobile.

Launched with search and speed in mind

The launch plan covered cross browser and mobile testing, performance and usability checks, SSL and 301 redirects to protect existing search value. The site is hosted on Kinsta with Cloudflare, and the Waris team can update deals and services in WordPress.

Cosmick Media builds websites for consulting and investment firms across the country. Learn more about our custom website development services, or talk to our team about your next site.

M&A advisory website design for a two sided firm

Owners thinking about a sale want valuation help and sale representation. Franchisors want growth and franchise development support. Meanwhile, partners looking at Waris Strategic Capital want to see current holdings. So we planned a single page that moves through each of those topics in order.

The visual identity came from the firm’s existing logo and brand colors, which we carried into the build. As a result, a white version of the Waris logo sits on dark sections and keeps the page quiet and professional, which suits a finance audience.

A one page site with snap section navigation

We built the site on WordPress with custom HTML, CSS, jQuery and PHP, plus Elementor for layout. Here is what it includes:

• Snap section navigation. Custom code moves visitors section by section through Advisory Services, M&A Services, Operational Efficiencies, Franchise Services, Client Transactions, About Us and Contact.
• Client transaction showcase. Deal tombstones for current investment holdings and prior deal experience rotate in carousels.
• Eleven advisory services. Business valuation, exclusive sale representation, pre-sale consulting, acquisitions, margin expansion, franchising and more are listed together.
• Meet Waris. A personal bio follows his path from public accounting to M&A consulting, corporate development and owning Color World Painting.
• Inquiry form and call button. A short form under a clear call to action collects name, phone, email and message, and a Call Now button keeps the phone number one tap away on mobile.

Launched with search and speed in mind

The launch plan covered cross browser and mobile testing, performance and usability checks, SSL and 301 redirects to protect existing search value. The site is hosted on Kinsta with Cloudflare, and the Waris team can update deals and services in WordPress.

Cosmick Media builds websites for consulting and investment firms across the country. Learn more about our custom website development services, or talk to our team about your next site.