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Client project

Lehigh Valley Mortgage Concierge

Custom WordPress website for Lehigh Valley Mortgage Concierge in Easton, PA, with 13 loan types, an online application, a tips blog, Meta ads tracking and managed hosting.

Lehigh Valley Mortgage Concierge website shown on a phone
Lehigh Valley Mortgage Concierge website homepage on desktop
Lehigh Valley Mortgage Concierge

Project overview

Lehigh Valley Mortgage Concierge is the personal brand of Keturah Holley, a mortgage consultant with Fidelity Bank based on Braden Boulevard in Easton, Pennsylvania. Keturah has more than 17 years in mortgage lending and has called the Lehigh Valley home for 25 years. We handled the mortgage consultant website design, development and marketing setup for the Lehigh Valley Mortgage Concierge website.

Keturah sells her own service, not just a rate sheet. She meets clients after hours, on weekends and even on holidays. So the site had to feel personal, explain a long list of loan types simply and turn visitors into inquiries we could track.

Project write-up

Lehigh Valley Mortgage Concierge is the personal brand of Keturah Holley, a mortgage consultant with Fidelity Bank based on Braden Boulevard in Easton, Pennsylvania. Keturah has more than 17 years in mortgage lending and has called the Lehigh Valley home for 25 years. We handled the mortgage consultant website design, development and marketing setup for the Lehigh Valley Mortgage Concierge website.

Keturah sells her own service, not just a rate sheet. She meets clients after hours, on weekends and even on holidays. So the site had to feel personal, explain a long list of loan types simply and turn visitors into inquiries we could track.

Mortgage consultant website design built on a personal brand

Her clients range from first time buyers to real estate investors and people building a new home. For instance, one visitor wants a low down payment option, while another needs a DSCR or bridge loan. Each one needs to see their situation reflected within seconds.

In addition, the site sits under a bank. So the footer carries the Fidelity Bank logo, the NMLS number and a link to the bank’s privacy policy, while the rest of the site speaks in Keturah’s own friendly voice.

What the LVMC site includes

We built the site on WordPress with Elementor so pages stay easy to edit. Here is what it includes:

  • Thirteen loan types. Construction, land, bridge, DSCR, HomeStyle renovation, HomeReady, Non-QM, First Front Door, multi family, jumbo, FHA, VA and USDA, and adjustable rate loans each get a short summary on the Services page.
  • Quick facts on the homepage. Competitive rates, loan decisions in as little as three days, credit up to $3M and non-traditional loans are called out right under the intro.
  • Online application. Apply buttons connect to Fidelity Bank’s Home Hub, so borrowers start their application with the bank directly.
  • Helpful Tips blog. Keturah’s posts cover credit scores, refinancing and extra payments, and short tips appear on the homepage too.
  • FAQ and contact form. Common questions like pre-qualification versus pre-approval are answered on the Services page, and a Gravity Forms contact form sits on the About and Contact pages.

Tracking and ads from day one

Alongside the build, we set up Cosmick’s Marketing Suite. That includes paid Meta (Facebook) advertising plus Google Tag Manager, GA4 and the Meta Pixel, so each lead can be traced back to where it came from.

Managed, secure and easy to update

After launch, the site moved onto our Website Managed Services plan. It is hosted on Kinsta with Cloudflare, and we handle hosting, security, maintenance and performance so Keturah can spend her time with clients.

Cosmick Media builds websites for mortgage professionals in Easton and across the Lehigh Valley. Learn more about our website managed services and social media marketing services, or talk to our team about your next site.

The challenge

What the client brought to us.

Mortgage consultant website design built on a personal brand

Her clients range from first time buyers to real estate investors and people building a new home. For instance, one visitor wants a low down payment option, while another needs a DSCR or bridge loan. Each one needs to see their situation reflected within seconds.

In addition, the site sits under a bank. So the footer carries the Fidelity Bank logo, the NMLS number and a link to the bank’s privacy policy, while the rest of the site speaks in Keturah’s own friendly voice.

Our approach

How we tackled it.

What the LVMC site includes

We built the site on WordPress with Elementor so pages stay easy to edit. Here is what it includes:

  • Thirteen loan types. Construction, land, bridge, DSCR, HomeStyle renovation, HomeReady, Non-QM, First Front Door, multi family, jumbo, FHA, VA and USDA, and adjustable rate loans each get a short summary on the Services page.
  • Quick facts on the homepage. Competitive rates, loan decisions in as little as three days, credit up to $3M and non-traditional loans are called out right under the intro.
  • Online application. Apply buttons connect to Fidelity Bank’s Home Hub, so borrowers start their application with the bank directly.
  • Helpful Tips blog. Keturah’s posts cover credit scores, refinancing and extra payments, and short tips appear on the homepage too.
  • FAQ and contact form. Common questions like pre-qualification versus pre-approval are answered on the Services page, and a Gravity Forms contact form sits on the About and Contact pages.

Tracking and ads from day one

Alongside the build, we set up Cosmick’s Marketing Suite. That includes paid Meta (Facebook) advertising plus Google Tag Manager, GA4 and the Meta Pixel, so each lead can be traced back to where it came from.

Results

  • 17+

    Years of mortgage lending experience

    Source: As stated on the About Keturah page

  • 13

    Loan types featured

    At launch

    Source: Listed on the Services page

  • 3 days

    Loan decision guarantee

    Source: Fidelity Bank guarantee as stated on the site, conditions apply

  • $3M

    Maximum credit amount advertised

    Source: As stated on lvmortgageconcierge.com

Managed, secure and easy to update

After launch, the site moved onto our Website Managed Services plan. It is hosted on Kinsta with Cloudflare, and we handle hosting, security, maintenance and performance so Keturah can spend her time with clients.

Cosmick Media builds websites for mortgage professionals in Easton and across the Lehigh Valley. Learn more about our website managed services and social media marketing services, or talk to our team about your next site.

2 screens from the finished build.

Integrations

Third-party services this build connects to.

Who worked on it

  • Cassandra Dayoub

    Executive Director of Social Strategy

    ​Cassandra Dayoub is a Director of Social Media with over 12 years of experience transforming brand presence into measurable business…

  • Jonathan Mills

    Senior Full-Stack Engineer

    As Senior Technical Consultant of Development at Cosmick Media, Jonathan leverages more than 22 years of experience in software and…

  • Jaseem Valiyatt

    Senior Software Engineer

    Jaseem is a senior PHP developer with over 15 years of experience building custom web applications and plugins for WordPress…

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