Alliance Funding Group

Alliance Funding Group, known as AFG, has provided equipment leasing, financing and working capital to businesses across the United States since 1998. The company is based in Tustin, California and has financed more than $3 billion in equipment. We handled the equipment finance website design for the Alliance Funding Group website.

AFG offers a lot of programs, from a one page application to transactions up to $50 million, and it lends in very different industries. Borrowers, equipment vendors, brokers and banks all land on the same site. Therefore, it needed a structure that gets each visitor to the right program fast and builds trust in the company behind it.

Alliance Funding Group, known as AFG, has provided equipment leasing, financing and working capital to businesses across the United States since 1998. The company is based in Tustin, California and has financed more than $3 billion in equipment. We handled the equipment finance website design for the Alliance Funding Group website.

AFG offers a lot of programs, from a one page application to transactions up to $50 million, and it lends in very different industries. Borrowers, equipment vendors, brokers and banks all land on the same site. Therefore, it needed a structure that gets each visitor to the right program fast and builds trust in the company behind it.

Equipment finance website design for borrowers and partners

For instance, a contractor who needs one machine financed cares about speed and terms. On the other hand, an equipment dealer wants to offer financing to its own customers. So the main menu separates Services, Partnerships and Industries from the start.

The look is clean and corporate. The blue afg mark sets the color scheme, and a dark navy menu bar runs across every page. In addition, logos for industry groups like ELFA, NEFA and AACFB appear on the homepage to back up the company’s long track record.

Programs, industries and partnerships in one place

We organized the site around how AFG actually sells financing. Here is what it includes:

• Four financing tiers. Application Only, Commercial, Large Ticket and Working Capital each show transaction limits and terms at a glance on the homepage.
• Eleven industry pages. Agriculture, construction, healthcare, manufacturing, technology, specialty coffee and more each list the assets AFG finances and the structures it offers.
• Partnership programs. Broker, bank and vendor programs explain how partners can offer AFG financing to their own customers.
• Section 179 calculator link. Program pages point buyers to AFG’s Section 179 calculator so they can estimate their first year tax deduction.
• Request a call. A popup form promises a response within 24 hours, so a visitor can ask for help from anywhere on the site.
• Management team and news. Leadership bios and company press releases live under About Us and Blog / Media.

A finance site AFG can keep growing

The site runs on WordPress and is hosted on Kinsta with Cloudflare. As a result, AFG can add new industry programs, like its specialty coffee financing page, and publish press releases without rebuilding the site.

Cosmick Media builds websites for equipment finance companies and other financial services firms across the country. Learn more about our custom website development services, or talk to our team about your next site.

Equipment finance website design for borrowers and partners

For instance, a contractor who needs one machine financed cares about speed and terms. On the other hand, an equipment dealer wants to offer financing to its own customers. So the main menu separates Services, Partnerships and Industries from the start.

The look is clean and corporate. The blue afg mark sets the color scheme, and a dark navy menu bar runs across every page. In addition, logos for industry groups like ELFA, NEFA and AACFB appear on the homepage to back up the company’s long track record.

Programs, industries and partnerships in one place

We organized the site around how AFG actually sells financing. Here is what it includes:

• Four financing tiers. Application Only, Commercial, Large Ticket and Working Capital each show transaction limits and terms at a glance on the homepage.
• Eleven industry pages. Agriculture, construction, healthcare, manufacturing, technology, specialty coffee and more each list the assets AFG finances and the structures it offers.
• Partnership programs. Broker, bank and vendor programs explain how partners can offer AFG financing to their own customers.
• Section 179 calculator link. Program pages point buyers to AFG’s Section 179 calculator so they can estimate their first year tax deduction.
• Request a call. A popup form promises a response within 24 hours, so a visitor can ask for help from anywhere on the site.
• Management team and news. Leadership bios and company press releases live under About Us and Blog / Media.

A finance site AFG can keep growing

The site runs on WordPress and is hosted on Kinsta with Cloudflare. As a result, AFG can add new industry programs, like its specialty coffee financing page, and publish press releases without rebuilding the site.

Cosmick Media builds websites for equipment finance companies and other financial services firms across the country. Learn more about our custom website development services, or talk to our team about your next site.