Abacus Mortgage

Abacus Regional Mortgage has worked with home buyers from its office on West Main Street in Bath, Pennsylvania since 1993. The broker is licensed by the Pennsylvania Department of Banking and lends only in Pennsylvania. We handled the mortgage broker website design and development for the Abacus Mortgage website.

Abacus offers far more than the standard FHA, VA and USDA loans. For instance, it finances rehab loans, mobile homes, raw land, non warrantable condos and bank statement loans that many lenders pass on. Those programs are what set the company apart. So the site had to make room for long, detailed program lists without burying the basics a first time buyer needs.

Abacus Regional Mortgage has worked with home buyers from its office on West Main Street in Bath, Pennsylvania since 1993. The broker is licensed by the Pennsylvania Department of Banking and lends only in Pennsylvania. We handled the mortgage broker website design and development for the Abacus Mortgage website.

Abacus offers far more than the standard FHA, VA and USDA loans. For instance, it finances rehab loans, mobile homes, raw land, non warrantable condos and bank statement loans that many lenders pass on. Those programs are what set the company apart. So the site had to make room for long, detailed program lists without burying the basics a first time buyer needs.

Mortgage broker website design for first time buyers and hard to place loans

Most visitors fall into one of two groups. First time buyers want to know where to start, what rates look like and who they will talk to. Other borrowers show up because a bank already said no, and they want to know if Abacus has a program that fits.

Therefore, the main menu splits into First Time Buyers and Unique Loans Programs, with Our Company, Apply Now and Contact beside them. In addition, the design keeps the classic serif Abacus wordmark with its purple abacus beads. Every inner page opens on a photo of a home, so borrowers see the goal before they read the fine print.

What we built for Abacus Regional Mortgage

We built a custom WordPress theme around the questions borrowers ask the office every day. Here is what it includes:

• Unique Programs page. Conventional rehab loans up to 95% financing, land loans, ITIN loans, mobile home financing, DSCR investment loans and bank statement loans are spelled out in one place. It also lists the nine counties where a lower credit score conventional program is available.
• Current Rates tables. Rate, APR and points for 15 year fixed, 30 year fixed, FHA, VA and USDA, and construction to permanent loans sit in simple tables, with a Key Terms explainer above them.
• Online application. Every Apply Now button sends borrowers to the Abacus loan application on ZipForHome, so an application can start from any page.
• Loan officer bios. Andrew Williams and the loan officers each get a profile with a direct phone number and the counties they focus on.
• Google reviews on the homepage. A review slider pulls customer reviews from Google, so visitors hear from past borrowers right away.
• Contact page and office map. A Gravity Forms contact form lives on the Contact page. Plus, the footer on every page shows the Bath office address, hours, NMLS number and a Google Map.

A broker site the office can keep current

The site runs on a custom WordPress theme built with Bootstrap and is hosted on Kinsta behind Cloudflare. As a result, the Abacus team can update posted rates, edit loan programs and add blog posts right from the WordPress dashboard.

Cosmick Media builds websites for mortgage brokers and other financial firms in Bath, the Lehigh Valley and beyond. Learn more about our custom website development services, or talk to our team about your next site.

Mortgage broker website design for first time buyers and hard to place loans

Most visitors fall into one of two groups. First time buyers want to know where to start, what rates look like and who they will talk to. Other borrowers show up because a bank already said no, and they want to know if Abacus has a program that fits.

Therefore, the main menu splits into First Time Buyers and Unique Loans Programs, with Our Company, Apply Now and Contact beside them. In addition, the design keeps the classic serif Abacus wordmark with its purple abacus beads. Every inner page opens on a photo of a home, so borrowers see the goal before they read the fine print.

What we built for Abacus Regional Mortgage

We built a custom WordPress theme around the questions borrowers ask the office every day. Here is what it includes:

• Unique Programs page. Conventional rehab loans up to 95% financing, land loans, ITIN loans, mobile home financing, DSCR investment loans and bank statement loans are spelled out in one place. It also lists the nine counties where a lower credit score conventional program is available.
• Current Rates tables. Rate, APR and points for 15 year fixed, 30 year fixed, FHA, VA and USDA, and construction to permanent loans sit in simple tables, with a Key Terms explainer above them.
• Online application. Every Apply Now button sends borrowers to the Abacus loan application on ZipForHome, so an application can start from any page.
• Loan officer bios. Andrew Williams and the loan officers each get a profile with a direct phone number and the counties they focus on.
• Google reviews on the homepage. A review slider pulls customer reviews from Google, so visitors hear from past borrowers right away.
• Contact page and office map. A Gravity Forms contact form lives on the Contact page. Plus, the footer on every page shows the Bath office address, hours, NMLS number and a Google Map.

A broker site the office can keep current

The site runs on a custom WordPress theme built with Bootstrap and is hosted on Kinsta behind Cloudflare. As a result, the Abacus team can update posted rates, edit loan programs and add blog posts right from the WordPress dashboard.

Cosmick Media builds websites for mortgage brokers and other financial firms in Bath, the Lehigh Valley and beyond. Learn more about our custom website development services, or talk to our team about your next site.