Blinds by Richards

Richards Window Fashions has sold and installed custom blinds, shades and shutters in the Lehigh Valley since 2001. The family business runs a showroom on Union Boulevard in Allentown, Pennsylvania, which it shares with its sister company, Penn Windows & Doors. We handled the window treatment website design and development for the Richards Window Fashions website.

Richards is a Hunter Douglas specialist, and that product line runs deep. Cellular, roller, Roman, sheer, vertical and woven shades alone fill six categories before you even get to blinds and shutters. The company has also added commercial work, such as fire rated honeycomb shades and faux wood blinds. So the site had to make a big catalog easy to browse and steer every visitor toward a free in-home consultation.

Richards Window Fashions has sold and installed custom blinds, shades and shutters in the Lehigh Valley since 2001. The family business runs a showroom on Union Boulevard in Allentown, Pennsylvania, which it shares with its sister company, Penn Windows & Doors. We handled the window treatment website design and development for the Richards Window Fashions website.

Richards is a Hunter Douglas specialist, and that product line runs deep. Cellular, roller, Roman, sheer, vertical and woven shades alone fill six categories before you even get to blinds and shutters. The company has also added commercial work, such as fire rated honeycomb shades and faux wood blinds. So the site had to make a big catalog easy to browse and steer every visitor toward a free in-home consultation.

Window treatment website design for a Hunter Douglas dealer

Most shoppers do not know a Duette from a Silhouette. They just know they want privacy, better light or lower energy bills. Therefore each product page explains what a shade does in a sentence or two, then points to the consultation form. In addition, Richards believes measurement, installation and service matter as much as the product itself, so that message carries through the homepage and the About page.

The colors come from the Richards oval logo: deep red, forest green and gold, set against a charcoal header and soft off-white pages. Large Hunter Douglas lifestyle photos fill the product tiles, while clean Roboto type keeps everything easy to scan.

A browsable catalog with a consultation at the end of every path

We built the catalog on WooCommerce in catalog mode, so customers can browse every product without a shopping cart getting in the way. Here is what it includes:

• Product categories. Blinds, Shades and Shutters each open into subcategories like cellular, roller and Roman shades, and Hunter Douglas lines such as Silhouette, Pirouette, Luminette, Duette, Vignette and Sonnette are featured in the footer.
• Free consultation form. A Gravity Forms request collects contact details, city and what the customer needs help with, plus an opt-in for promotions.
• Service pages. Full service in-home consultation, Hunter Douglas blind and shade repair and consumer financing by Wells Fargo each have their own page.
• Showroom page. Hours, directions and the phone number for the Allentown showroom, where customers can try working displays and browse sample books.
• Meet Our Team. Photos and short bios for owner Erin Duffield and the sales and service staff put real faces on the business.
• Portfolio and inspiration. A gallery of local installs and design idea articles give shoppers a starting point before they call.

Built by Cosmick Media, simple for Richards to run

The site runs on a custom WordPress theme hosted on Kinsta with Cloudflare, and the footer carries our Developed by Cosmick Media credit. As a result, the Richards team can add promotions, blog posts and portfolio photos while the product catalog stays organized.

We build websites for showrooms and home service businesses in Allentown, right in our own backyard. Learn more about our custom website development services, or talk to our team.

Window treatment website design for a Hunter Douglas dealer

Most shoppers do not know a Duette from a Silhouette. They just know they want privacy, better light or lower energy bills. Therefore each product page explains what a shade does in a sentence or two, then points to the consultation form. In addition, Richards believes measurement, installation and service matter as much as the product itself, so that message carries through the homepage and the About page.

The colors come from the Richards oval logo: deep red, forest green and gold, set against a charcoal header and soft off-white pages. Large Hunter Douglas lifestyle photos fill the product tiles, while clean Roboto type keeps everything easy to scan.

A browsable catalog with a consultation at the end of every path

We built the catalog on WooCommerce in catalog mode, so customers can browse every product without a shopping cart getting in the way. Here is what it includes:

• Product categories. Blinds, Shades and Shutters each open into subcategories like cellular, roller and Roman shades, and Hunter Douglas lines such as Silhouette, Pirouette, Luminette, Duette, Vignette and Sonnette are featured in the footer.
• Free consultation form. A Gravity Forms request collects contact details, city and what the customer needs help with, plus an opt-in for promotions.
• Service pages. Full service in-home consultation, Hunter Douglas blind and shade repair and consumer financing by Wells Fargo each have their own page.
• Showroom page. Hours, directions and the phone number for the Allentown showroom, where customers can try working displays and browse sample books.
• Meet Our Team. Photos and short bios for owner Erin Duffield and the sales and service staff put real faces on the business.
• Portfolio and inspiration. A gallery of local installs and design idea articles give shoppers a starting point before they call.

Built by Cosmick Media, simple for Richards to run

The site runs on a custom WordPress theme hosted on Kinsta with Cloudflare, and the footer carries our Developed by Cosmick Media credit. As a result, the Richards team can add promotions, blog posts and portfolio photos while the product catalog stays organized.

We build websites for showrooms and home service businesses in Allentown, right in our own backyard. Learn more about our custom website development services, or talk to our team.