Cosmick Media Plans for 2020 With Google in NYC

Meeting of the minds: Cosmick Media looks forward to bringing even more leading edge Google Ads programs to our clients in 2020.

To get there, our team traveled to New York City to sit down with Google and plan the year ahead. As a Google Partner agency, we work closely with a dedicated Google agency team, and time together in person is where the best planning happens. We came home with a clear list of priorities and plenty of energy for what comes next.

Why we plan with Google

Google Ads changes constantly. New campaign types launch, bidding gets smarter, and the way people search keeps shifting. Our clients count on us to stay ahead of those changes so their budgets are never spent on last year’s playbook. Planning directly with Google helps us do exactly that.

Google Ads programs we are bringing to clients in 2020

Here are the programs and strategies we are rolling out across client accounts this year:

• Smarter automated bidding. Smart Bidding uses machine learning to set the right bid for every auction. Paired with good conversion data, it helps campaigns spend where results are most likely.
• Responsive search ads. Instead of one fixed ad, we give Google several headlines and descriptions so it can test combinations and show the strongest message to each searcher.
• Discovery campaigns and Gallery ads. Google introduced these visual formats at Google Marketing Live 2019. They put brands in front of people across YouTube, Gmail, and the Discover feed while they browse.
• Local campaigns for brick and mortar businesses. For our retail and pet store clients, getting people through the door is the goal. Local campaigns and store visit measurement help connect online ads to real foot traffic.
• Better measurement. Clean conversion tracking is the foundation for everything above. In 2020 we are tightening up tracking for calls, forms, and sales so every campaign decision is backed by real data.

Looking ahead

2020 is shaping up to be a big year for our clients, and we are excited to put these plans to work. Our relationship with Google keeps growing, and so does our commitment to results for the businesses we serve.

Update: we have been back to Google NYC since this visit. Read about our 2026 strategy visit to Google’s St. John’s Terminal headquarters.

Want to see what Google Ads can do for your business? Explore our Google Ads and PPC management services or get in touch with our team.