Cosmick Media partnered with Quality Business Engraving (QBE Tags) to transform its existing website into a modern e-commerce platform designed to drive online sales and improve customer experience. Built on WordPress with WooCommerce, the project focused on creating a streamlined product catalog with intuitive navigation, secure checkout functionality, and advanced search capabilities. The new site included category and product detail templates, customer reviews, and a rebuilt homepage featuring clear calls to action that guide users through the shopping journey.
To ensure optimal performance, the site was developed with responsive design, SEO preservation, and complete product data migration from QBE’s catalog, including images, stock details, and variations. The platform was thoroughly tested for usability, page speed, and functionality across devices. Comprehensive tracking was also implemented through Google Analytics and conversion tools to measure engagement and performance across all channels.
Following the launch, Cosmick Media introduced a Google Ads program to increase visibility and attract high-intent shoppers searching for engraving products and identification solutions. The campaign strategy combined targeted search ads, remarketing, and performance tracking to generate qualified leads and measurable ROI. Together, the new e-commerce site and Google Ads campaigns created a unified digital ecosystem built to expand QBE’s reach, strengthen its online brand presence, and convert visitors into loyal customers.
