As we welcomed 2026, Cosmick Media started the year by going straight to the source, spending time inside Google’s newest North American headquarters at St. John’s Terminal in Hudson Square, New York City. The goal was simple: to take a closer look at where search is headed and ensure our clients are ready for what’s coming next.
We were joined by our long-time partner, Petland, Inc., along with our dedicated Google agency support team, for a full day of focused, thoughtful conversations. This wasn’t about quick wins or surface-level metrics. It was about how people actually search today, how Google understands intent, and how brands can show up in a way that feels clear, helpful, and trustworthy in 2026.
A Space That Encourages Real Collaboration
St. John’s Terminal immediately sets the tone with its rare balance between history and modernity. Once a 1930s freight terminal, it’s been transformed into a modern, sustainable workspace built around connection and collaboration. The neighborhood-style layout naturally encourages conversation, making it the perfect setting to discuss how marketing, data, and content should work together. Not separately, but as one connected system.
What Search Looks Like Now
One of the biggest takeaways from the day was just how much search has evolved. It’s no longer a straightforward process with predictable steps. AI Overviews, visual search, and a mix of text, images, and video all play a role in how people discover information. Visibility today comes from consistency and quality, making sure AI systems clearly understand who you are, what you offer, and why it matters.
This is where Cosmick Media’s approach really comes into focus. We’re not chasing quick fixes. We’re building strong, adaptable foundations that support long-term growth, even as platforms continue to change.
CGAP: Bringing It All Together
We also spent time reviewing the Cosmick Media Growth Accelerator Program (CGAP) with the Google team. CGAP was designed to bring everything together: AI-driven tools, organic visibility, and the MediaHub Content App, all in one cohesive strategy. The aim is to help brands show up consistently and credibly wherever AI-powered search platforms are looking for reliable, authoritative answers.
Focusing on What Actually Moves the Needle
Another important part of the conversation centered on Value-Based Bidding. Instead of focusing only on clicks or treating all conversions the same, the emphasis is now on real business outcomes. By using first-party data (information clients already have), we can help Google’s AI identify customers who are more likely to engage, return, and create lasting value, all while adapting to a more privacy-focused digital environment.
Looking Ahead
Our time at Google NYC was a strong reminder that staying relevant means staying curious. Growth comes from learning, adapting, and using the right tools in the right way. With strong partnerships, a clear strategy, and CGAP continuing to evolve, Cosmick Media is ready to help Petland and all of our clients move confidently through 2026 and whatever comes next.
