Cassandra Dayoub
Executive Director of Social Strategy
Marketing is no longer about the stuff that you make, but about the stories you tell.
Cassandra Dayoub is a Director of Social Media with over 12 years of experience transforming brand presence into measurable business success. Her expertise is in the art and science of social media advertising, where she moves beyond standard practices to build unique strategies for each client, ensuring every campaign is meticulously aligned with their specific business goals. With a sharp focus on measuring results and understanding ROI, Cassandra leverages a full suite of tools—from advanced Meta Ads tactics to deep insights from Google Analytics—to track performance and optimize for profitability. Her ability to integrate social campaigns with search advertising on Google Ads and Microsoft Advertising allows her to create a truly comprehensive and powerful digital footprint for her clients.
About Cassandra
Meet Cassandra Dayoub, the Director of Social Media at Cosmick Media, a role she has mastered with creative vision and strategic precision for over 12 years. Drawing from a rich and diverse background in the ever-evolving world of digital marketing, Cassandra brings a profound understanding of how to build and nurture powerful brand communities that drive measurable business success.
Cassandra is in her element when orchestrating complex social media ecosystems, from crafting high-impact Meta Ads campaigns to pioneering engagement on platforms like TikTok and Pinterest. She possesses a unique talent for blending the art of compelling storytelling with the science of data analytics, translating audience behavior into bespoke strategies that deliver a clear return on investment (ROI). Clients trust Cassandra’s sharp creative instincts and her proven ability to ensure every social media initiative is meticulously aligned with their core business goals. Her dedication to mastering the fast-paced evolution of social trends guarantees her clients’ brands not only participate in the conversation but lead it.
When she’s not strategizing for her clients, Cassandra’s world revolves around her two beautiful children. A passionate soccer fan, she loves traveling with her family and embracing every opportunity for outdoor living and camping. This passion for connection and adventure outside the office fuels her creative and dedicated approach within it.
Professional Experience
Cassandra Dayoub is a Director of Social Media with over 12 years of experience transforming brand presence into measurable business success. Her journey was forged in the fast-paced environment of Los Angeles, where she was instrumental in elevating a world-renowned action camera company to new heights. Driven by a personal passion, she then transitioned to the dynamic restaurant industry, leading social media for a national organization with over 21 unique dining concepts.
This diverse, national-level experience shaped her ability to build bespoke strategies for any brand. A desire to be closer to family brought her journey homeward, where she joined the Cosmick Media team. Today, she channels her expertise into the art and science of social media advertising, crafting unique strategies for each client that are meticulously aligned with their business goals. With a sharp focus on measuring results and understanding ROI, Cassandra is dedicated to bringing her world-class experience to every project, helping clients achieve significant and sustainable growth.
Featured Projects
Cassandra's Gallery
Fun Fact
Cassandra's love for "the beautiful game" is a lifelong affair. Having played soccer since she was just two years old, she still competes in highly competitive adult leagues. However, her greatest joy is seeing the passion continue, as she now spends her weekends on the sidelines, living her long-awaited dream of being a soccer mom to her two amazing kids.