Michelle Sarthou
Content Marketing Specialist
Brilliance begins with ideas, but it's passion, heart, and the spark we share that turn inspiration into pure magic.
As a seasoned communications and media professional, Michelle Sarthou brings over two decades of expertise across television, radio, print, digital publishing, and marketing. With a dynamic background spanning major media networks and international brands, she excels in crafting compelling content, defining authentic brand voices, and driving engagement through powerful storytelling. Passionate about strategy and creativity in equal measure, Michelle transforms ideas into meaningful connections that inspire, inform, and deliver results.
About Michelle
Meet Michelle Sarthou, Cosmick Media’s Content Marketing Specialist, whose creative expertise and strategic insight are shaped by over two decades in communications, media, and marketing. With an accomplished background spanning television, radio, publishing, digital media, and international entertainment, Michelle brings a rare blend of storytelling finesse and brand strategy to every project she leads.
Her career includes work with some of the most respected names in media, where she honed her skills in crafting impactful content across platforms. From scripting broadcast material to curating digital campaigns and leading editorial strategy, Michelle has built an exceptional track record of transforming ideas into engaging narratives that connect brands with audiences in meaningful ways.
At Cosmick Media, Michelle channels her deep understanding of content, culture, and consumer behavior into creating compelling marketing strategies that resonate. She specializes in brand storytelling, content direction, SEO-driven writing, audience engagement, and multi-platform communication, always ensuring that each piece of content not only informs but inspires action.
Known for her ability to reflect a brand’s authentic voice and values with precision and heart, Michelle approaches every brief with both creativity and clarity. She thrives in the space where words meet purpose—turning strategy into story, and story into measurable results.
Outside of work, Michelle is a doting mom to a 13-year-old rockstar who keeps her world bright and grounded. She treasures family time above all else and finds joy in music, singing, books, and devouring all things pop culture. A writer at heart, she continues to write for fun, drawing inspiration from the stories, songs, and everyday moments that make life beautifully human.
Professional Experience
Michelle Sarthou is a seasoned content and communications professional whose career spans over two decades across television, radio, publishing, events, and digital media. A graduate of BA Broadcast Communication from the University of the Philippines, she began her career in the fast-paced world of broadcasting, where she learned the foundations of storytelling, timing, and connecting with audiences in real time.
Her path quickly expanded into media and publishing, working with the country’s largest network, ABS-CBN, where she crafted content for The Filipino Channel (TFC) for international media and later to ABS-CBN Publishing. Transitioning to the Digital Media Division, she specialized in YouTube strategy and digital content development, helping shape the network’s evolution into the online space. These formative years under some of the most respected mentors in the industry honed her craft and cemented her expertise in content creation, marketing, and communication.
Michelle’s career continued to evolve into digital marketing, advertising, and communication, where she managed campaigns and creative direction for a range of brands and industries. Over the last decade, she has worked extensively with international clients, leading projects in media, marketing, and communication as both a content strategist and project manager. This global experience has sharpened her ability to craft culturally resonant content, manage diverse teams, and develop strategies that blend creativity with measurable impact.
Each stage of Michelle’s journey has refined her expertise in content direction, storytelling, brand voice development, and multi-platform communication. Her background reflects not only her versatility but her deep commitment to excellence—a combination of creative intuition and strategic clarity that defines her work at Cosmick Media today.
Fun Fact
Before diving into the world of content and strategy, Michelle was the one delivering the play-by-play—first as a sportscaster, then as a traffic reporter. Now, she channels that same quick thinking and storytelling energy into crafting standout brand content.