Crystal Jones
Executive Director of Search Strategy
I don’t just follow algorithms, I help businesses get ahead of them.
Crystal Jones is the Director of SEO at Cosmick Media, where she has been leading strategy and client success for the past eight years. With over 15 years of experience managing SEO and PPC accounts, she specializes in driving growth through data-driven search strategies, performance marketing, and tailored optimization for diverse industries.
About Crystal
Meet Crystal Jones, the Director of Search Engine Optimization at Cosmick Media, where she has been a driving force for nearly a decade. With more than 15 years of experience managing SEO and PPC accounts, Crystal has built a reputation for blending technical expertise with strategic creativity to deliver measurable growth for her clients.
Crystal thrives in the ever-evolving world of search, mastering everything from technical SEO audits and schema implementation to advanced Google Ads strategies, local SEO, and multi-channel campaign management. She has extensive experience in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), ensuring that clients remain visible and competitive in today’s zero-click, AI-driven search landscape. In addition, Crystal leads Cosmick Media’s focus on integrating artificial intelligence into search and performance marketing strategies—helping businesses leverage cutting-edge tools to streamline campaigns, optimize content, and capture new opportunities across search engines and digital platforms.
Over the years, Crystal has guided businesses across a variety of industries—including retail, pet care, higher education, and industrial services—helping them achieve stronger visibility, higher conversions, and sustainable long-term growth. Known for her meticulous attention to detail and her ability to translate complex data into actionable insights, she is a trusted partner to both clients and colleagues. Her commitment to innovation ensures that the companies she works with always stay ahead of search trends and technology shifts.
Outside of her professional work, Crystal enjoys spending time in Pennsylvania’s Lehigh Valley, where she calls home. Whether she’s exploring local trails with her dogs, enjoying time by the water, or connecting with family and friends, she brings the same energy and dedication to her personal life that she does to her work.
Professional Experience
I have over 15 years of experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), with a focus on building strategies that drive measurable results. For the past nine years, I’ve served as the Director of SEO at Cosmick Media, where I oversee both organic and paid search initiatives to help businesses grow their visibility and conversions.
My expertise spans across Google Ads, YouTube advertising, and Microsoft Ads, where I’ve managed campaigns of all sizes and industries to maximize reach, engagement, and ROI. In addition, I specialize in advanced tracking and measurement, including Google Tag Manager and GA4 analytics, ensuring every campaign is backed by accurate data and actionable insights. I’ve developed and implemented custom tracking frameworks that allow businesses to fully understand user behavior, measure ROI, and make confident, data-driven decisions.
I’m also deeply engaged in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies, helping brands adapt to today’s AI-driven, zero-click search environment. Combining technical precision with strategic creativity, I translate complex data into growth opportunities that keep clients ahead of shifting algorithms, platforms, and technologies.