Charnel Estandian
Paid Media Specialist
Technically Grounded, Performance Focused: Architecting Lasting Digital Growth.
As a Digital Marketing Specialist at Cosmick Media, Charnel Estandian brings nearly a decade of experience in digital advertising and media buying. Specializing in PPC Google Ads (Search, Performance Max, Call, and YouTube ads), Google Analytics (GA4), Meta Ads, and search engine marketing (SEM), Charnel is an expert in developing and executing data-driven strategies. He has a proven track record of generating leads and increasing revenue for a diverse range of clients in both e-commerce and service-based industries.
About Charnel
Meet Charnel Estandian, a results-driven Digital Marketing Manager with nearly a decade of dedicated experience in the fast-paced world of digital advertising and media buying. His marketing expertise is built upon a solid foundation of almost ten years in IT, working with multi-national teams in the Middle East, which honed his skills in complex problem-solving and cross-cultural collaboration.
Charnel is truly in his element when navigating the intricacies of Google Ads (Search, Performance Max, Shopping), Google Analytics (GA4), Meta Ads, and comprehensive search engine marketing (SEM). He possesses a sharp ability to translate complex data into clear, high-impact strategies that consistently drive growth. Clients value his meticulous approach and proven track record of generating qualified leads and increasing revenue for a diverse range of businesses in both e-commerce and service-based industries.
When he’s not immersed in optimizing campaigns, Charnel is a passionate basketball player and an avid traveler. He loves the teamwork and strategy on the court and takes any chance to explore other countries, learn about different cultures, and taste local delicacies. This spirit of curiosity and connection to diverse perspectives enriches his creative and adaptable approach to marketing.
Professional Experience
Charnel’s extensive background offers a distinct strategic advantage. His career began with almost a decade in Information Technology, where he worked with diverse, multi-national teams. This foundational experience in a technical, fast-paced environment sharpened his analytical abilities, problem-solving skills, and cross-cultural communication, providing a unique perspective that he now applies to the complexities of digital marketing. This passion for understanding different business needs and building strong client relationships remains a cornerstone of his professional approach.
In his marketing roles, Charnel’s expertise is deeply focused on driving tangible results through online visibility. He is a proven specialist in Google Ads (Search, Performance Max, Shopping), Google Analytics (GA4), Meta Ads, YouTube advertising, and advanced conversion tracking. Charnel’s approach extends far beyond routine campaign management; he excels at architecting and deploying high-impact digital strategies specifically tailored for e-commerce and lead generation clients. He thrives on diving deep into performance data, translating insights into clear, actionable roadmaps that ensure our clients not only compete but lead in their respective markets.
Fun Fact
Away from the keyboard, I trade campaign strategy for travel itineraries and basketball plays. My adventures are fueled by an insatiable curiosity to experience different cultures and a personal quest to find the best street food a new city has to offer.